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Royal Umbrella
Since its first introduction into Singapore’s market in 1986, Royal Umbrella remains the favourite choice of rice brand among Singaporeans. Having brought many families from all walks of life together at the dining table, it is highly favoured for its intoxicating aroma, soft and fluffy texture. Royal Umbrella takes pride in delivering high quality rice through its advanced technology and stringent procedures. Every grain is carefully cultivated by farmers who work closely with a team of trained rice specialists. Royal Umbrella differentiates itself by conducting proper harvesting techniques and using the most advanced technologies in its field. Royal Umbrella has been awarded the annual Reader’s Digest Trusted Brands for 18 years running – from 2004 to 2021.
Royal Umbrella Thai Fragrant Brown and Mixed Rice (Mixture of Fragrant white, brown and red rice) encompass high nutritional values for our daily meals. During the rice process, only the hull is removed thus, retaining the nutrient-packed bran and germ. As a result, the Royal Umbrella Healthy Rice series extend from not just dietary fibre but to other important sources of vitamins and mineral that are beneficial for our daily consumption and both are also endorsed with the healthier choice logo.
