Privacy Policy

1. SHF’s Commitment to Your Privacy

We understand that your privacy is very important and therefore, the Singapore Heart Foundation (SHF) protects all personal information provided by you with great effort. In compliance with the Personal Data Protection Act 2012, we will not share your personal details with a third party without your consent, and all your personal data will be kept strictly confidential.

This policy sets out how we will collect, use, disclose and protect your personal data.

2. The Types of Information We Collect

They include:

  • Personal particulars and contact details (such as name, address, telephone numbers, email, etc.);
  • Medical records;
  • Educational records;
  • Financial records;
  • For donors (donation history; and credit card and/or bank account details); and
  • Pictures and videos

The types of sensitive information we collect include records of communication between us, which may include from time to time, information you provide us or we collect from others. This includes, but is not limited to, the following types of information:

  • NRIC / FIN number;
  • Personal financial information;
  • Personal credit card data;
  • Any idiosyncratic or personal information we obtain from you or others about you; and
  • Pictures/videos taken at events that may be used for publication purposes, postedon our website, social media channels, etc.

3. Why We Collect Private Information about You

The Singapore Heart Foundation is a non-profit charitable organisation at the forefront of the battle against heart disease in Singapore. Our mission is to promote heart health, prevent and reduce disability and death due to cardiovascular diseases and stroke.

We collect information about our stakeholders, so that we are able to better communicate with them, introduce them to our organisation, inform them of the work that we do and encourage donations so as to carry on with our life-saving programmes.

We do not use the information in any way, other than the purpose it is collected for. They include, but are not limited to:

The immediate reason for which you have provided it to us;

  • To update you about the Foundation’s work, or to encourage you to learn about what we do; and
  • Any other purpose directly related to our work and for which you have provided consent (where it is reasonably required by law).

At times, we may be legally required to disclose your information (eg. to IRAS for submission of tax deductions). For the purpose of research, we may also share nonpersonal, non-sensitive and de-identified information with such organisations.

4. How We Collect Your Information

We may collect information from you either directly or from third parties. Information we collect from third parties may be by formal or incidental means in the following ways:

  • Face to face contact;
  • Electronically through our website and online surveys;
  • Via social media messages or conversation;
  • During phone calls, voice or image recordings;
  • Whilst delivering and administering services at our facilities;
  • From forms, coupons and other types of correspondence (both in writing and electronically)

For those below the age of 16 years, written parental/guardian consent will be required for the collection of personal data of the above mentioned individuals, or those with certified medical/mental conditions.

By providing personal data relating to a third party (e.g. information of your dependent, spouse, children and/or parents) to SHF, you represent and warrant that the third party has given consent for the disclosure, collection and use of his/her personal data for the purposes listed below.

5. How We Use Your Information

We will only use your personal and sensitive information for the reason we collected it as set out above and for the purpose(s) for which it was collected, or as otherwise permitted by law.

We will not disclose the above information that we collect to affiliates or third parties without your consent.

If you are a donor through our third party fundraisers, please note the following:

SHF has engaged the services of third party fundraisers, i.e. SALESWORKS Pte Ltd and SG Support, to assist us with our fundraising and donor management efforts. Please be aware that your details will be made available to them, for the sole purpose of donor administration.

However, do rest assured that these third party fundraisers are required to strictly safeguard all received personal data, and such data shall be considered confidential and proprietary. They will not be permitted to use your personal data for any other intentions, other than donor administration. This has been spelled out under the Confidentiality Undertaking and PDPA Compliance sections of the signed agreement.

6. Accessing and Correcting Your Personal Information

You can access your information by asking us. Occasionally, we may need to refuse your request to access information, if it (but not restricted to):

  • Threatens the safety or physical or mental health of another individual;
  • Causes immediate or grave harm to the safety or physical or mental health of the individual who made the request;
  • Reveals personal data about another individual;
  • Reveals the identity of an individual who provided personal data about another individual; and
  • Is contrary to national interest.

When you request access, we will ask you to provide some form of identification, so that we can ensure that you are the person to whom the information relates.

If you have a question about this privacy policy or want to access your personal information, you can email us at [email protected] or fax to 6258 5240.

We will endeavour to respond to you within 7 working days of receiving your request.

Should we be unable to assist with your request, you will receive a written explanation as to why.

7. Feedback about a Breach of Your Privacy

If you are concerned about how we have collected or managed your personal information, we request you follow the procedure set out below.

a. Submit your feedback to [email protected] or post to:
SHF Data Protection Officer
9 Bishan Place #07-01
Junction 8 (Office Tower)
Singapore 579837

In order to effectively address your feedback, we may request further information from you about your feedback and the reasons behind it.

b. After we receive all necessary information, please allow us approximately 28 days to address your feedback.

8. Disclosing Your Personal Information

Occasionally, we may use an external vendor to process, data-entry, letter-shop, back-up information or to provide other services.

As a result, we may disclose your personal information to them for these purposes.

We do not otherwise disclose or transfer your personal information to an external party.

9. Securing Your Information

We take reasonable steps to ensure the security of personal and sensitive information we hold and to protect it against loss, misuse or unauthorised access, destruction, use, modification or disclosure.

Our IT systems are protected and comply with applicable security standards.

Only authorised personnel are permitted to access these details and we will destroy personal information, once there is no longer a legal or business need for us to retain it.

10. Anonymity

It is your right to be dealt with anonymously, provided that is it lawful and practicable.

We will try to accommodate a request for anonymity wherever possible, however we note that in some circumstances, this may prevent us from practically and effectively communicating with you. If so, we will notify you.

11. Cookies and Links to Other Websites


When you visit our website, a record of your visit is logged. The following data is supplied by your browser:

  • Your IP address and/or domain name;
  • Your operating system (type of browser and platform);
  • The date, time and length of your visit to the website; and
  • The resources you accessed and the documents you downloaded.

This information is used to compile statistical information about the use of our website. It is not used for any other purpose. If you do not want ‘cookies’ to be used, please disable them via your browser settings.

Last amended on 22 March 2016